Thousands of people are expected to gather on June 11 in downtown Ludington to help set a Guinness World Record for the longest ice cream dessert, using ice cream from House of Flavors, one of Michigan’s original, continuously-operating ice cream makers and parlors.
And at 6 p.m. June 11, fans of this third-generation family-owned business can join 6,000 other ice cream lovers to do their part in breaking the Guinness World Record for the longest ice cream dessert.
House of Flavors, the official event applicant, will construct a half-mile ice cream dessert made from 12,700-plus scoops of ice cream along eight city blocks of Ludington Avenue between Park and Harrison Streets. (The eastbound lane will remain open to traffic.) But it’s not enough to build it – it must also be consumed. And that’s where the community comes in.
“This world record attempt really gets us in the spirit to kick off the summer season,” said Barry Neal, general manager of House of Flavors. “And what could be more fun than a giant, free ice cream social and community celebration in downtown Ludington?”
The event also will serve as the official “Love Ludington” gathering and group photo for 2016. Love Ludington is a grassroots community movement that highlights and promotes what people love about the area and its residents. It also champions projects and awards mini grants each year. Past Love Ludington activities include installing a downtown community garden and painting wall murals near it, launching sunset beach bonfires, and taking an aerial photo of hundreds of people grouped into a heart shape on the west end of Ludington Avenue.
“This event is an incredible opportunity to unite Ludington residents and businesses, along with visiting friends and family, to celebrate all that we love about this truly special community,” said Julie Schrader, chair of the Love Ludington committee. "We hope everyone comes out to express their passion for Ludington and their fondness for one of our most adored icons – House of Flavors ice cream!”
There are multiple ways to get involved in this first-time event in Ludington:
- Ice cream eaters - More than 6,000 people are needed to consume two scoops of ice cream each, and eaters should arrive by 5 p.m. at any point along the eight-block stretch to watch construction of the ice cream trough and building of the dessert so they are ready when the eating begins at 6 p.m. For those who may be squeamish about the thought of sharing one giant dessert, the trough will act as a serving dish from which ice cream will be scooped into individual bowls for consumption (eaters can also take home a commemorative bowl). No registration is necessary, but participants can RSVP at the event Facebook page where they can also follow other event details.
- Scoopers and other volunteers – Approximately 1,000 volunteers are needed - 500 scoopers to make the dessert, and another 500 to assist with other tasks like setting up the trough, passing out ice cream bowls and spoons, tear-down, etc. Shifts will run from 3 to 7 p.m., and volunteers can register at downtownludington.org/volunteer.
- Block captains – Sixteen block captains and teams are sought, one on each side of the eight blocks of dessert, to help recruit volunteers and manage the dessert-building tasks on their side of the block. Captains are encouraged to create a mini “block party” along the ice cream by choosing a theme and planning their own celebratory elements to create a festive atmosphere. Those interested in becoming a block captain should contact Jen Tooman at 231-845-6237 or firstname.lastname@example.org.
Guinness World Record Qualification Details
The dessert must be built following a detailed set of rules to qualify for the longest ice cream dessert, which also must be carefully documented to determine if Ludington is in fact the Guinness World Record holder June 11. Some contest details include:
- Measurement to win: This record is for the longest ice cream dessert prepared in terms of physical size, measured in meters and centimeters, with the equivalent measurement also given in feet and inches. The current record is held by the city of Manurewa, a suburb of Auckland, New Zealand. The city built and consumed an ice cream dessert on Feb. 28, 2015 measuring 596.50 meters (or 1,957 feet/1 inch).
- Toppings required: The longest ice cream dessert must be more than just ice cream – it must also contain at least one extra topping in the correct proportion that is a “traditional” ingredient. Ludington’s dessert will feature chocolate syrup, whipped cream and Michigan maraschino cherries. As a fun twist for the Ludington record attempt, several different ice cream flavors will be featured (the rules require at least one flavor of ice cream).
- One continuous dessert: To qualify as the longest ice cream dessert, it must be one continuous food item. Ice cream scoops must touch each other, with no spaces or breaks. Thus the dessert will be served in one, continuous metal trough constructed from seamless house gutters.
- Entirely edible: The ice cream dessert must be entirely edible. After the dessert is built, it must be donated for general consumption or divided and distributed.
- Evidence for verification – While Guinness World Records does not send an official representative to verify that Ludington broke the record, it has a rigorous documentation process that Ludington must follow, including an inventory of the ingredients with weights of each ingredient and a log of the scales, two independent witness statements that the rules were followed (and one witness must provide proof of authority in weights and measures), photographic evidence of the preparation and measuring/ weighing, and video evidence of the record attempt and measuring process.
For more information and to follow updates about the June 11 event to break the Guinness World Record for the longest ice cream dessert, visit DowntownLudington.org/icecreamrecord or the World Record Attempt - Longest Ice Cream Dessert Facebook page at facebook.com/events/1553029038344714/.For information about other Ludington activities the weekend of June 11 (Lakestride Half Marathon, S.S. Badger Pirates of the Caribbean Shoreline Cruise) and throughout the summer, visit PureLudington.com.
About House of Flavors
Founded in 1948, privately-held, family-owned Ludington-based House of Flavors is Michigan’s largest ice cream manufacturer under one roof, producing 30 million gallons annually. One of Michigan’s original continuously-operating ice cream makers, the company’s history of making ice cream dates back to 1935 when it was Miller Dairy, followed by Park Dairy until it changed to the current name. In addition to making ice cream for House of Flavors’ iconic ice cream parlors in Ludington and Manistee, Michigan, the company produces 3,400 recipes of private-label ice cream for its customers nationally – making it Michigan’s biggest private-label ice cream manufacturer. Visit houseofflavors.com or facebook.com/houseofflavors for more information.
About Love Ludington
Love Ludington is a grassroots community movement that highlights and promotes what people love about the area and its residents. It also champions projects and awards mini grants each year. A Love Ludington Fund was recently established through the Community Foundation for Mason County and accepts donations. Past Love Ludington activities include installing a downtown community garden, painting wall murals near the garden, launching sunset beach bonfires, and taking an aerial photo of hundreds of people grouped into a heart shape on the west end of Ludington Avenue. For more information, visit facebook.com/LoveLudington.
The Event in Numbers (estimates):
- Length of dessert: Half mile – 2,640 feet, 31,680 inches, more than eight city blocks
- Amount of ice cream: 759+ gallons from 1,253 three-gallon containers
- Number of ice cream scoops: 12,700+ scoops of ice cream
- Toppings and amounts: 800 pounds of chocolate syrup, 600 cans of whipped cream and 2,000 Michigan maraschino cherries
- Number of tables: 350 8' tables
- Container – One continuous metal trough constructed from seamless house gutter to hold the ice cream dessert
- Number of eaters: approximately 6,400 people to each eat two scoops
- Number of scoopers: 500
- Number of other volunteers (set-up, tear-down): 500
See the initial Ludington Daily News story at